Can I use a normal TV as a shop display?
Technically yes, practically no. Consumer sets are rated for about 16 hours a day, deliver 250–350 nits rather than 500–700, are usually not rated for portrait installation, cannot be updated remotely, and carry warranties that exclude commercial use.
How do I change what is on the screen?
Through the content management platform, from a browser. You schedule content once and it publishes to the screens or branch groups you choose. No site visit and no USB stick.
Can different branches show different content?
Yes. Screens are grouped by branch, region or position, so a national promotion runs everywhere while a branch-specific offer runs only where it applies.
Can the screen change content by time of day?
Yes. Day-parting switches content by clock and by day of week — a breakfast menu until 11, a lunch menu until 4, evening offers after that, all automatic.