Can I use a normal TV as a shop display?

Technically yes, practically no. Consumer sets are rated for about 16 hours a day, deliver 250–350 nits rather than 500–700, are usually not rated for portrait installation, cannot be updated remotely, and carry warranties that exclude commercial use.

How do I change what is on the screen?

Through the content management platform, from a browser. You schedule content once and it publishes to the screens or branch groups you choose. No site visit and no USB stick.

Can different branches show different content?

Yes. Screens are grouped by branch, region or position, so a national promotion runs everywhere while a branch-specific offer runs only where it applies.

Can the screen change content by time of day?

Yes. Day-parting switches content by clock and by day of week — a breakfast menu until 11, a lunch menu until 4, evening offers after that, all automatic.

What size screen do I need?

Size follows viewing distance and the space, not budget. A menu board read from three metres and a storefront screen read from fifteen are different specifications. We confirm sizes against your positions during the survey.

Will it be readable near a shop window?

Only with the right brightness. Indoor positions need 300–700 nits; a screen facing or behind glazing needs a high-brightness panel, up to 3,000 nits, or content will wash out by mid-morning.

Does it support Arabic content?

Yes — right-to-left layouts, correct letter joining and bilingual templates. We test with real Arabic content before handover rather than with placeholder text.