A 30-Metre Indoor LED Screen for Alkhunaizan Showroom — Laban Branch, Riyadh
Description
Fast Vision supplied, fabricated and installed an indoor LED screen at the Alkhunaizan showroom in Laban, Riyadh — 30 metres wide and 2.50 metres high, a 75 m² display surface configured as an extended banner across the upper internal frontage of the sales floor, carried on a purpose-fabricated steel structure suspended from the existing concrete columns.
Screen Breakdown
Laban branch: 30.00 m wide × 2.50 m high — 75 m²
The Challenge
What defines this project first is the aspect ratio: thirty metres by two and a half, beyond 12:1. This is not a screen watched from a fixed seat as in a hall or a studio; it is a surface read while moving through a sales floor. Conventional 16:9 content simply does not work on it, any deviation in alignment across thirty metres reads as a visible bend in a straight line running directly across the eye, and any variation in brightness between the two ends shows up in a single glance. The second challenge is structural, and it is the heavier one. The screen is suspended above a working sales floor with merchandise and customers underneath, leaving no scope for a floor-mounted structure that would cut through the floor or consume display space. That transfers the entire screen load onto the existing concrete columns and makes the design of the supporting structure and its connection to the concrete the real engineering question on this project — not the mounting of the cabinets. The third is that the concrete columns do not necessarily sit on the required screen line. Any solution fixing the screen directly to the columns would have let the columns dictate the screen line, producing a thirty-metre band with an uneven face.
The Solution
The supporting structure: a steel structure was designed and fabricated from 40×40 mm and 80×40 mm tube sections, connected to the existing concrete columns through horizontal arms fixed with steel angle brackets into the concrete rather than short direct angles. Each column carries two arms only: an upper one at the top beam and a lower one at the bottom beam. Crucially, the screen does not touch the concrete column — it is held around 300 mm clear of it. That clearance is what resolves the third challenge: the screen face stays in one straight plane across thirty metres instead of the columns dictating its line, while also leaving rear access for maintenance without removing cabinets from the front. The display surface: indoor LED cabinets assembled in continuous rows 2.50 metres high and 30 metres long. The banner format here is a deliberate choice rather than an architectural constraint: an extended band above shelf height is readable from any point on the floor, does not compete with merchandise at ground level, and gives the showroom one continuous content line along its full length — something no square-format screen achieves however large. Outward-facing display: the branch's glazed frontage lets the internal band double as a second advertising face, visible from the car park and the street after dark. One screen serves the customer inside the showroom and the passer-by outside at the same time, doubling the return on the same surface.
Execution
Work began with a site survey establishing column positions and suspension levels across the full thirty metres, followed by fabrication of the steel structure with its sections and arms to the showroom's dimensions, then installation and connection to the columns with steel angle brackets, with alignment and levelling set across the entire run before a single cabinet was hung — the stage that determines the quality of the final result entirely. Cabinets were then installed row by row with edge alignment checked at every joint, power and sending units connected, the screen brought online, and colour and brightness calibrated across the whole surface so no variation shows between the two ends of the band. The work was carried out above a live sales area, with merchandise beneath the installation zone protected throughout.
Results
A 30-metre digital band of 75 m² running across the upper internal frontage of the showroom, with a flat face and consistent colour end to end. A frontage that was a static wall is now updatable advertising space — carrying brand, offers and seasonal content with no printing and no panel replacement, visible from inside the showroom and from the street at once.
Get in Touch
Fast Vision is a display and AV integrator based in Riyadh, Saudi Arabia. To install an indoor LED screen in your showroom — including the design and fabrication of the supporting structure and its connection to the existing building — contact us for a site visit and preliminary design.
